Munchtime Storytelling Competition 2012

Gavin and Munch

“Once Upon A Munch Time, There Was A Cow Called MUNCH…”

Calling all Adult budding storytellers!

Do you enjoy making up stories and telling them to your children?

Do have a creative imagination?

This is the fourth year of the Munch Bunch search for a budding children’s author and with thousands of brilliant entries in 2011, this year promises to be even bigger and better!

If you have always fancied the idea of putting pen to paper, like the idea of writing a story for your children, then here’s the perfect opportunity. It really is simple, just write a children’s short story that has to be between 600 – 800 words. The story has to begin with the opening line “Once upon a Munch time, there was a cow called Munch…”
Let your imagination run wild and be as creative as you can just make sure that the story is suitable for children aged between two and five years old.

Story telling is a crucial role in parent and child bonding, sharing and spending quality time with each other by reading a story can not only help your child with their vocabulary but has a positive impact on their intellectual development and imagination. I started to read my boys when they were babies, I love it when we are all snuggled together reading a story. They like to ask questions throughout the story and really get involved with it, you can see the intense concentration on their little faces and probably is the only time i can get them to actually sit still. My eldest who is 9 now enjoys writing his own stories, they are very imaginative, informative and interesting, I believe this is because as a family we have always had our story time. We have even had to go out and buy them their very own bookshelf to house all of the books they have accumulated.

New research that was conducted in February 2012 by onepoll, questioning 2000 parents reveals that a quarter of parents out-source story-time with their children to someone else and less than a third read to their little ones daily. Half of the 2000 parents quizzed said they were too tired or busy to read to their children, and that work came first.

Child psychologist Dr Richard Woolfson, who has judged the ‘Munch Time’ story writing competition for the last three years, says:

“Story time, so key to childhood development, is under threat because of the stresses and strains today’s parents face. Yet, it is one of the most relaxing activities for both parent and child.We want to encourage mums and dads to reclaim story time as a little bubble of calm and happiness they can share with their little ones”

Over half (51%) of mums and dads cited cuddling up and being close as what they loved most about story-time with just under half (43%) saying acting out the characters and putting on funny voices was their favourite bit. 62% of parents make up stories for their children.

Celebrity dad-of-two Gavin Henson has joined us to encourage all you budding authors to put pen to paper and create more wonderful tales about Munch the cow.

Rugby star Gavin Henson and Dad of two is supporting the Munch Time campaign and encouraging anyone with a tale to tell to put pen to paper and create their own children’s stories. He said: “I love cuddling up with Ruby and Dexter for a short story time, although as a single working father i can relate to findings of this study. That look of amazement on their little faces when you can make the time to share storied with them is so special”

For further information on entering the Munch Time Story Writing competition and to read the terms and conditions visit Take a look on the official Facebook page for updates on the competition and to catch up with Gavin Henson and Dr Richard Woolfson who will be popping up on there, offering support, tips and advice.

Keep an eye out for Gavin on Loose Women this Friday 16th March on channel 5 at 12:30 where he will be discussing the story telling campaign with the lovely ladies.

First Prize: £1000 cash prize and your winning story to be published onto the Munch Time website and official Facebook page and made into a downloadable book.

Runners up: £500 cash prize and your story to be published on to the Munch Time website and official Facebook page

Take a look here for some writing tips from last years winner Emma Furniss

Watch the You Tube campaign video here

Please note the competition is open to all UK residents aged 18 and over. Closing date for receipt of all entries is midnight on 4th June 2012.

P.S Can anyone guess who the little boy in the checked shirt is?