Cow & Gate, the baby feeding brand, is searching for little ones to be the personalities of a new advert, who will be found through the brands new campaign, Dance Dance Baby.
Whether it’s bouncing on their bottoms or whirling around, little ones love moving to music as a way to express themselves, and Cow & Gate wants to celebrate seeing their personalities come to life.
Following up the hugely popular ‘Supergroup’ TV ad, Cow & Gate is putting out the call for UK parents to share videos of their little ones personalities.
Parents are invited to upload videos via Dance Dance Baby of their little one, aged between nine months and three years, for the chance to be featured in Cow & Gate’s new advert. All videos must be uploaded by 15th July 2013.
Bruce Newman, Cow & Gate Marketing Manager comments: “At Cow & Gate we love it when little one’s show their personalities, which is why we’re really excited about our new brand activation to find little personalities to star in our new advert.”
Celebrate your little ones personalities as they become there own little person by sharing a 30 second video with Cow & Gate and you never know they could be the next star of their new advert launched on Youtube later on in the year.
I entered my little Oliver last year into Cow & Gates online search for a star and he got picked to star in their advert and has now gone on to being the face of this campaign.
I bring this post to you as part of being a cow & gate mumbassador and also as the mum of the toddler involved in the campaign
Last week i noticed a post put up on facebook by Tots100 about Cow & Gate searching for children from the ages of 10 months – 2 years with big personalities to star in one of their television adverts. I love watching the giggling babies on their adverts and like many parents I am always saying how cute the babies are and how catchy their giggles are. Cow & Gate was asking parents to put forward a short video of their little wonders showing off their personality wether it be them playing, walking or just eating their dinner. I couldn’t wait to send in a clip of my little Oliver, like many parents I look at my little bubba and he brings a smile to my face every time, the antics he gets up to make me laugh, I don’t believe he is any more cuter or handsome than any other baby but to me he is number one 🙂
This is the video that i emailed over to the team, I apologise about the quality it was done on my phone.
Three days later i received an email inviting Oliver along to a live casting in London, I was very excited to be given the opportunity for Oliver to audition for them so obviously i wasn’t going to decline the offer.
We boarded the underground train yesterday and headed into London, the audition was at a building in Beak Street just off of Regents Street. It took us 45 minutes to get there, Oliver had a little sleep on the train this was good for me as when he is over tired he screams very loudly and can be a little pest. So when Oliver woke just 15 minutes before entering into the building he was all fresh and ready to wow some people lol.
Once there I had to fill out a form with Oliver s details and measurements on it and then we was to sit and wait in the waiting area with other parents who had attended to be called into the room where all the decisions would be made. Oliver made some friends with some other gorgeous bubbas and was running up and down, enjoying making everyone laugh at him and generally lapping up the attention, he even tried his best to escape by heading out towards the stairway, he definitely kept me on my toes. After waiting and running around after him we was called into the room where we introduced our little ones to the Cow & Gate team and then it was down to the children to do what they do best and play, they all had a blast playing with the toys that was put down for them, Oliver tried them all standing up and running around nothing keeps that boy sitting still. He found a maracas and was surprised to hear that when he shook it a noise came from he, he was very amused and had a ‘pleased with himself’ look on his face that he wanted to show with everyone else. A few minutes later and the audition was over and we was thanked by the team for bringing our little ones along.
All that is left to do now is wait and keep my fingers crossed. It doesn’t matter if he is not picked as we had a lovely day out up London anyway, the boys had fun in Hamleys looking at all the toys and mentally tallying up their christmas lists, we visited Trafalgar Square where we watched some Paralympics on the huge live screen, we looked at some painting in the National Gallery and spotted some more Olympic Mascots along the embankment. I even did some shopping for myself on Regents Street 🙂