Cow & Gate, the baby feeding brand, is searching for little ones to be the personalities of a new advert, who will be found through the brands new campaign, Dance Dance Baby.
Whether it’s bouncing on their bottoms or whirling around, little ones love moving to music as a way to express themselves, and Cow & Gate wants to celebrate seeing their personalities come to life.
Following up the hugely popular ‘Supergroup’ TV ad, Cow & Gate is putting out the call for UK parents to share videos of their little ones personalities.
Parents are invited to upload videos via Dance Dance Baby of their little one, aged between nine months and three years, for the chance to be featured in Cow & Gate’s new advert. All videos must be uploaded by 15th July 2013.
Bruce Newman, Cow & Gate Marketing Manager comments: “At Cow & Gate we love it when little one’s show their personalities, which is why we’re really excited about our new brand activation to find little personalities to star in our new advert.”
Celebrate your little ones personalities as they become there own little person by sharing a 30 second video with Cow & Gate and you never know they could be the next star of their new advert launched on Youtube later on in the year.
I entered my little Oliver last year into Cow & Gates online search for a star and he got picked to star in their advert and has now gone on to being the face of this campaign.
I bring this post to you as part of being a cow & gate mumbassador and also as the mum of the toddler involved in the campaign
Our Little ones love to move along to music, showing off their lively personalities boogying, jiggling, turning and shaking their little bodies all over the place, that’s why Cow & Gate have created Dance Dance Baby
Dance Dance Baby is a Facebook app that has been created for you to upload videos of your little one expressing their personality to music. Cow & Gate will select their favourite clips for their new advert, which will be launched on their YouTube channel later this year.
They are looking for boogying babies from the age of 9 months to 3 years old, you will find all the FAQ’s and how to get involved here, please make sure you read all of the terms and conditions before entering.
The closing date for the videos to be uploaded is 15th July 2013, the videos should be no longer than 30 seconds long and is only open to UK residents.
Here are a few guidelines to help you capture your little one’s moves on video:
Film it landscape, sideways (horizontal) and in colour.
Try to keep the camera nice and steady.
Make sure your little one is dancing or wiggling safely.
Keep logos of brands (including Cow & Gate) out of view.
Try to keep your little one facing the camera as much as you can.
Turn off the date and time stamp option (this may appear in the corner of the screen on your camera).
Good Luck and get filming your little ones 🙂
This is not a sponsored post, my son has appeared in the campaign which is why i am happy to share.
Tonight sees my beautiful little Oliver star in his very first television advert and what and advert it is! It is non other than the Cow & Gate advert. I wrote about his experience in the casting and filming for it here
It will air tonight on ITV2 at 7:30
The Supergroup advert was created because as parents we love to see how our little ones grow into the little people that they are. The new campaign ‘Feed their personalities’ is about nurturing the little ones and feeding their personalities. A group of toddlers including my little Oliver were let loose in a recording studio to investigate instruments and equipment, my little one was in the studio itself as the director touching buttons and climbing on top of the controls. As each child begins to touch and play the instruments, the different sounds all come together to create a rendition of ‘Come On Eileen’ .
The advert is funny, charming and in my opinion utter brilliance.
Cow & Gate have done it again and created an advert that will pull at heart strings and have you bopping along to the little ones musical talent.
Hope you all enjoy watching it and don’t forget to let me know what you think 🙂
Picture taken from creativity-online website.
Thank you for reading