Europe’s biggest baby store opened its doors last months in Lakeside Retail Park, Essex stocking more than 3800 products, the store has appx 350 prams on display and around about 150 car seats to choose from, covering 50,000 sq ft. It is one of ten new Kiddicare stores to open this year. The shop features cutting edge technology such as electronic shelf labels to keep up with the changing prices and also tells you how many of the products are in stock.
The main aim of the new superstore is to offer parents and families everything under one roof, Kiddicare is all about offering great range, incredible value and brilliant service, community will be a key focus for the store. Among the many services that they have to offer there is an event room which can be booked free of charge for children’s parties or parent and toddler groups. To make the shopping experience easy and fun Kiddicare offer a whole host of family friendly features-
- Pushchair servicing area
- Try before you buy ‘Walk in the Park’ testing track
- children’s play area which is in the centre of the cafe
- KiddiCafe which has big community tables and supplies lovely healthy tasty food (tried and tested)
- Private breast feeding area
- Free car seat fitting and safety checking
- Parent and me toilets, which includes toilets that are big enough to fit buggies inside (big gripe for me) and toilets small enough for the little ones that are being toilet trained
- Free Wi-Fi
- VIB (Very Important Baby) free personal shopping area
- Touch screen browse and order screens around the store
- Baby gift list service
- Free gift wrapping service
- Kiddi Clothes with family appropriate changing rooms
- Let’s play area
The store officially opened on 12th December 2012 and we was invited along to see for ourself what the store has to offer on the 21st December. We was not disappointed, the store is big and spacious with banners made from bibs that the store employees decorated themself.
Upon arriving we found a seat in the Kiddicafe just next to the Children’s play area, which is full of lovely toys to play with and very safe with soft flooring and a gate that has the lock on the outside and little peep windows around the walls so that you can see through and spot your children playing.
Once the boys had a little play we went off to the event room so the boys could have fun and join in with Jo Jingles a Music, singing and movement class where they got to experience musical instruments and dance and sing along to action songs.
The event room big and bright with lots of natural light, the room is big enough for a small party for the little ones with lots of soft seating and event board placed on the wall to tell you when the room is free to use and what is on and when!
After dancing around the boys worked up an appetite and we all sat down in the Cafe for a light lunch and something to drink, the tables are nice and big and we didn’t feel squashed in at all! Oliver sat in one of the many highchairs available to use and enjoyed his kiddies meal. Once we was all full up we went off on a tour of the store starting at the front where all the car seats are and with so many to choose from there is help at hand from the staff. I found that the aisles were big and spacious and didn’t feel closed in whilst browsing the products. Everything can be tried and tested before buying, next to the car seat area is the safety area where stairgates are out and set up where you can try them out opening and closing finding one to suit your needs perfectly. The store offers a selection of baby and maternity clothes and even a fitting room which has a special entrance for the little people, what a brilliant idea! and fun for the children too! The room is spacious and big enough to fit the whole family in.
The boys had lots of fun using the ‘Walk in The Park’ testing area as running track, running up and down giggling away to each other and when they found the ‘Let’s Play’ area i couldn’t get them away, they loved playing with all the toys and i got to see what type of toys and ride ons that they enjoyed playing with. I like to see items out of the boxes as you get to see the quality of what you are buying and how it looks when fitted together.
The store has so much to offer and is very family friendly, the staff are always on hand to help with any questions about the products, brilliant range of products with unbeatable prices and offers a high tech retail shopping experience which is truly a fabulous place to visit. It is a perfect place to meet friends, drink coffee and shop!
Kiddicare currently are offering up to 80% off hundreds of products! in their new year sale. I took advantage of this offer and ordered a Kiddicouture highchair which was reduced from £149.99 to £27.00 thats a massive 81% off! We ordered our high chair on friday and it was delivered on the following monday morning, we was kept up to date with the delivery by text and email, i couldn’t fault their service one bit!
Visit Kiddicare on line at www.kiddicare.com or why not try out the store for yourself! We will definitely be visiting again.
Thank you for reading my post! All pictures and words are of my own and we received no payment for this post. Thank you Jennie for inviting us along and for Oliver’s little goody bag