Cow & Gate, the baby feeding brand, is searching for little ones to be the personalities of a new advert, who will be found through the brands new campaign, Dance Dance Baby.
Whether it’s bouncing on their bottoms or whirling around, little ones love moving to music as a way to express themselves, and Cow & Gate wants to celebrate seeing their personalities come to life.
Following up the hugely popular ‘Supergroup’ TV ad, Cow & Gate is putting out the call for UK parents to share videos of their little ones personalities.
Parents are invited to upload videos via Dance Dance Baby of their little one, aged between nine months and three years, for the chance to be featured in Cow & Gate’s new advert. All videos must be uploaded by 15th July 2013.
Bruce Newman, Cow & Gate Marketing Manager comments: “At Cow & Gate we love it when little one’s show their personalities, which is why we’re really excited about our new brand activation to find little personalities to star in our new advert.”
Celebrate your little ones personalities as they become there own little person by sharing a 30 second video with Cow & Gate and you never know they could be the next star of their new advert launched on Youtube later on in the year.
I entered my little Oliver last year into Cow & Gates online search for a star and he got picked to star in their advert and has now gone on to being the face of this campaign.
I bring this post to you as part of being a cow & gate mumbassador and also as the mum of the toddler involved in the campaign
Back in September you may remember me writing a post about Oliver taking part in the new Cow & Gate Advert well on the day of the shoot they took some behind the scenes shots and they have put together a little film that gives you all a sneaky peak into what they thought of the experience of filming the advert.
Following a nationwide Facebook search, mums and dads including myself sent in videos of our toddlers showing their budding personalities, we were then chosen to attend a casting in London and then from the back of the casting invited along for a chance to appear in their fun new advert. The advert was filmed in Angel Studios in Islington, everyone was friendly and welcoming and my little Oliver had lots of fun running around touching what he would normally get told not to touch and getting away with it lol.
See what happened when Cow & Gate let a troupe of toddlers loose in a recording studio and follow the stories of the proud parents whose little ones were selected to be a member of the Cow & Gate Supergroup (including me arrggghhh!)
I can’t believe i made it onto this video, i had a terrible cold sore and sound like an idiot! I so hate being filmed lol but it’s true what i say, I am very proud of my little boy! We are chiffed to bits to see his little face (and shoes) on the advert.
Oliver recieved a little goody bag today from The PR company for Cow & Gate and he loved it! He got a cute little Todler Daysack which is funny enough a Cow 🙂 and a story book aswell as some Cow & Gate Growing Up Milk.
I’m so proud of my little boy, seeing him on the television is quite surreal. He has a bright and bubbly personality and is always giggling away at his big brothers. His laugh is infectious and he has that little cheeky grin that gets him anything that he wants.
We was overwhelmed to find out that Cow & Gate agree with us when they decided to put him on their new TV and Cinema advert. The Tv advert is 40 seconds long and is about feeding the childrens personality’s . The advert that is shown in the cinemas is 2 minutes long and shows a little bit more of Oliver and his infectious bubbly nature.
For those of you that haven’t seen the advert here its is…