Cow & Gate, the baby feeding brand, is searching for little ones to be the personalities of a new advert, who will be found through the brands new campaign, Dance Dance Baby.
Whether it’s bouncing on their bottoms or whirling around, little ones love moving to music as a way to express themselves, and Cow & Gate wants to celebrate seeing their personalities come to life.
Following up the hugely popular ‘Supergroup‘ TV ad, Cow & Gate is putting out the call for UK parents to share videos of their little ones personalities.
Parents are invited to upload videos via Dance Dance Baby of their little one, aged between nine months and three years, for the chance to be featured in Cow & Gate’s new advert. All videos must be uploaded by 15th July 2013.
Bruce Newman, Cow & Gate Marketing Manager comments: “At Cow & Gate we love it when little one’s show their personalities, which is why we’re really excited about our new brand activation to find little personalities to star in our new advert.”
Celebrate your little ones personalities as they become there own little person by sharing a 30 second video with Cow & Gate and you never know they could be the next star of their new advert launched on Youtube later on in the year.
I entered my little Oliver last year into Cow & Gates online search for a star and he got picked to star in their advert and has now gone on to being the face of this campaign.
I bring this post to you as part of being a cow & gate mumbassador and also as the mum of the toddler involved in the campaign
Our Little ones love to move along to music, showing off their lively personalities boogying, jiggling, turning and shaking their little bodies all over the place, that’s why Cow & Gate have created Dance Dance Baby
Dance Dance Baby is a Facebook app that has been created for you to upload videos of your little one expressing their personality to music. Cow & Gate will select their favourite clips for their new advert, which will be launched on their YouTube channel later this year.
They are looking for boogying babies from the age of 9 months to 3 years old, you will find all the FAQ’s and how to get involved here, please make sure you read all of the terms and conditions before entering.
The closing date for the videos to be uploaded is 15th July 2013, the videos should be no longer than 30 seconds long and is only open to UK residents.
Here are a few guidelines to help you capture your little one’s moves on video:
Film it landscape, sideways (horizontal) and in colour.
Try to keep the camera nice and steady.
Make sure your little one is dancing or wiggling safely.
Keep logos of brands (including Cow & Gate) out of view.
Try to keep your little one facing the camera as much as you can.
Turn off the date and time stamp option (this may appear in the corner of the screen on your camera).
Good Luck and get filming your little ones 🙂
This is not a sponsored post, my son has appeared in the campaign which is why i am happy to share.
FIRST UK VITAMIN D DAY LAUNCHED TO EDUCATE PARENTS
Vitamin D Day to shine spotlight on vitamin D
At the dawn of British summertime 2013, growingupmilkinfo.com launches the UK’s first Vitamin D Day (31 March) to raise awareness about the importance of the vitamin for toddler development. I recently wrote about how we get our recommended dose of the sunshine vitamin Here
With a recent survey highlighting that the majority of UK mums (91%) don’t know the recommended daily intake of vitamin D for toddlers, Vitamin D Day has been created to address misconceptions, and educate the nation’s parents, about the role of diet in providing the essential vitamin.
Health expert and ITV’s This Morning regular, Dr Chris Steele, who is backing Vitamin D Day, stressed the importance of dietary intake of vitamin D for toddlers. He said: “Many parents don’t know how much vitamin D is needed for the normal growth of toddler bones and teeth.
He added: “The low levels of vitamin D in toddler diets is a growing health concern and we need to ensure that our toddlers are getting the best from their diets. Presently, the average British toddler is only getting 27% of their recommended daily dietary vitamin D intake ii and the sun cannot be relied upon alone to fulfil a toddler’s vitamin D needs.”
Vitamin D Day aims to educate Brits on the food sources, like oily fish, liver and eggs, as well as foods and milks fortified with vitamin D, such as fortified breakfast cereals and Growing Up Milk, to help top-up vitamin D levels in our little ones’ diets.
To support Vitamin D Day growingupmilkinfo.com has launched its new website which includes vitamin D rich recipes for toddlers and expert health advice and tips, as well as a vitamin D Q&A video with Dr Chris Steele.
I have some exciting news to share with you all, i have been invited to be a Growing Up Milk Ambassador with Cow & Gate.
Even though Oliver is 19 months now i still give him growing up 1-2 years formula milk, there are days where he doesn’t have a very good appetite and giving him formula milk gives me that added reassurance that he is receiving the essential nutrients of vitamins and minerals that he needs to grow into a strong healthy boy.
When Oliver was a new born i breastfed him until he was 8 weeks old when unfortunately our breastfeeding journey had to come to an end, it was upsetting and i felt like i was failing in being a mum, Oliver was born with Reflux and he brought up his milk straight after a feed. He wasn’t keeping much milk down and i was exhausted, our nights were filled with dealing with his reflux fits where he held his breath and shook uncontrollably, he wasn’t putting on much weight and had gone way below the bottom line on the centile growth chart. We was given medicine which had to be added into his milk just before feeding and put onto a formula which was thicker in the hope that the milk stayed down in his tummy.
Oliver’s reflux became a lot better by the time he was 6 months old but we still have the odd times when he can bring up his milk.
I will keep you up to date with new stories, polls and videos about toddler health, i will also share with you some lovely recipes from toddler chef Fiona Faulkner.
I recently blogged about Oliver’s audition for the Cow & Gate Commercial -read here – After thinking that he didn’t do very well as all he did was walk around the room and climb all over the other children as they was sitting down nicely playing with the musical instruments, Well I’m pleased to announce that he was selected to attend the final shoot. 🙂
I couldn’t believe it when i received the ‘Congratulations‘ email informing me of the good news, my little Oliver might just be on television and not any normal commercial it was one for a very well known baby brand, i love their TV adverts with the cute little ones giggling away and climbing onto furniture.
Once organising a Child Performance licence with our local borough we was given a Call Time for Oliver, we had to be in Islington at 9:30 in the morning, I think we were one of the first group of children to be filmed on the day.
Oliver didn’t have his normal morning sleep on that morning and by the time we arrived at the studios and after sitting in his stroller for the past hour and a half he was definitely in the mood to just run around and not listen to his mummy but just to get up to mischief. Once he was seen by wardrobe and changed into his filming clothes he decided that it would be fun to run away and make an exit for it by running through the door and down the hallway (I think he wanted to join the mother and toddler group that was being held in the other room). We didn’t have to wait long when we was called over along with another little boy to walk over to Angel studios where all the action was going to be filmed.
I had tried to settle Oliver down but that wasn’t going to happen, who was i kidding? all this commotion and lots of new faces and new objects to look at he wasn’t going to sit still so when it was our time for Oliver to make his debut appearance in front of the cameras he all hyper and couldn’t wait to go off and explore the new room he was being taken to.
I had been told that they wanted Oliver to walk into a recording studio, look around, touch things and be generally inquisitive. Oliver had to walk in on his own at first which was ok as he had no idea what he walking through the door to until he toddled in and looked up and saw about 8 grown up faces, cameras and lights all staring back at him, well what do you think he did? Yep! He just turned back round again and ran out the way he came in, out to me saying ‘Mum mum mum’ straight into my arms. He didn’t cry he just wasn’t sure of what he walked into so we tried another way, I walked in and once i was at the other side of the room Oliver followed me in. I had a tear in my eye he looked so small and so lost but he did smile and he seemed to be happy so they carried on filming. oliver sat on the Chair in front of the controls and sat and played with all the buttons, looked at all the flashing lights and even tried to climb on top of the control panel to get a closer look at everything lol.
Picture taken from the Angel Studios website
Oliver really enjoyed sliding the buttons up and down but unfortunately as much as i shouted his name and banged against things to make noise so he would look up so they could get a full view of his little face but he just wouldn’t look up, he probably didn’t understand what was going on and what 13 month old can take direction? I know my Oliver can do some things but telling him to ‘Look over here but keep playing with the buttons’ he just doesn’t understand lol.
After 15 minutes of climbing playing with the controls, putting on head phones, swivelling around on the chair and listening to music the shoot was over. We all went back to the first building where all the other children was waiting for their turn in front of the cameras, we had something to eat and sat around in a huge gymnasium hall where there was lots of toys set out for the little ones to play with. Oliver was now very tired and i couldn’t get him to sit down to eat let alone sit down and calm down to play all he wanted to do was run around trying to make everyone else laugh, he was loving the attention he was getting.
Their was lots of little ones at the shoot aged from 9 to 36 months old all from different child modelling agencies and a few that Cow & Gate had auditioned privately, I do believe that all of the children had to do the same things but obviously the older they were the more directable and being able to take orders they was. Because of Olivers age they was only able to keep him for 3 hours and they had one more shoot they wanted him to do so off we went back to the studio for some more filming but this time he was teamed up with an other little boy and placed into the studio to sit on the floor and investigate all of the musical instruments that was placed around on the floor, the first thing oliver did was to place his hand right down the bell of the brass trumpet and giggle because he got it stuck lol he had no idea that he had to push the valves down and there was no way he was going to be able to pick it up as it was very heavy. He had a play with the bongos and the mouth organ and stared at the other little boy while he played with the organ and made noises with it.
After 3 hours it was a wrap
It’s not a definite that Oliver will make it to the final cut of the commercial, i will keep my fingers crossed but if i was to honest to myself there was lots of other children there for the shoot and not all of them will be picked and as Oliver didnt do what he was meant to do i’m not expecting any more Congratulation emails.
I am very pleased that oliver got this far and i am very proud of him 🙂 and I can not wait to see the final Advertisement I think it’s going to be another cute and catchy one just like the others
It was Oliver’s day to attend his Cow & Gate casting for the new upcoming TV Commercial.
He was treated like a little star and reaped in all the attention he got, he loved playing with the other children and especially experimenting in the Music studio with all the buttons to push and slide.
Here he is in his outfit cheekily removing the other children’s pictures from the casting board
Last week i noticed a post put up on facebook by Tots100 about Cow & Gate searching for children from the ages of 10 months – 2 years with big personalities to star in one of their television adverts. I love watching the giggling babies on their adverts and like many parents I am always saying how cute the babies are and how catchy their giggles are. Cow & Gate was asking parents to put forward a short video of their little wonders showing off their personality wether it be them playing, walking or just eating their dinner. I couldn’t wait to send in a clip of my little Oliver, like many parents I look at my little bubba and he brings a smile to my face every time, the antics he gets up to make me laugh, I don’t believe he is any more cuter or handsome than any other baby but to me he is number one 🙂
This is the video that i emailed over to the team, I apologise about the quality it was done on my phone.
Three days later i received an email inviting Oliver along to a live casting in London, I was very excited to be given the opportunity for Oliver to audition for them so obviously i wasn’t going to decline the offer.
We boarded the underground train yesterday and headed into London, the audition was at a building in Beak Street just off of Regents Street. It took us 45 minutes to get there, Oliver had a little sleep on the train this was good for me as when he is over tired he screams very loudly and can be a little pest. So when Oliver woke just 15 minutes before entering into the building he was all fresh and ready to wow some people lol.
Once there I had to fill out a form with Oliver s details and measurements on it and then we was to sit and wait in the waiting area with other parents who had attended to be called into the room where all the decisions would be made. Oliver made some friends with some other gorgeous bubbas and was running up and down, enjoying making everyone laugh at him and generally lapping up the attention, he even tried his best to escape by heading out towards the stairway, he definitely kept me on my toes. After waiting and running around after him we was called into the room where we introduced our little ones to the Cow & Gate team and then it was down to the children to do what they do best and play, they all had a blast playing with the toys that was put down for them, Oliver tried them all standing up and running around nothing keeps that boy sitting still. He found a maracas and was surprised to hear that when he shook it a noise came from he, he was very amused and had a ‘pleased with himself’ look on his face that he wanted to show with everyone else. A few minutes later and the audition was over and we was thanked by the team for bringing our little ones along.
All that is left to do now is wait and keep my fingers crossed. It doesn’t matter if he is not picked as we had a lovely day out up London anyway, the boys had fun in Hamleys looking at all the toys and mentally tallying up their christmas lists, we visited Trafalgar Square where we watched some Paralympics on the huge live screen, we looked at some painting in the National Gallery and spotted some more Olympic Mascots along the embankment. I even did some shopping for myself on Regents Street 🙂